Launching a Marketplace that Supports Every Channel of Your Business

Launching-a-Marketplace-that--Supports-Every-Channel-of-Your-Business (1)

Your customers expect a seamless, one-stop shop experience – how ever they are shopping with you. Break through the boundaries of your conventional channels in this on-demand session, where you’ll learn how a marketplace strategy can strengthen every channel of your business.

This master class features Liverpool, Mexico’s leading department store, as they share how they’re leveraging the marketplace model to create a true omnichannel experience for their shoppers. Through the platform, they’re exceeding rising expectations by making it easier for their customers to shop wherever and however they like to buy. 

Every attendee in this on-demand session will come away with:

  • A framework for developing a successful omnichannel marketplace strategy – and pitfalls to avoid
  • Change management strategies and guidance on using marketplace data to inform your business
  • Strategies for marketing your marketplace in ways that resonate with consumers

 

About our speakers:

Antonino Guichard Gonzalez
Chief Digital Officer, Liverpool

2005 and for the past 9 years he’s being working on ecommerce, digital transformation and omnichannel experiences.

El Puerto de Liverpool, most known as Liverpool, is a 175-year-old company focused on department stores, consumer finance, real state and specialized retail. With its main operations in Mexico.

As a Chief Digital officer, during the past years Antonino has focused strongly on growing the ecommerce operations and omnichannel platform. Always following a strictly Customer Centric strategy.

Implementing the newest technology available, Antonino has helped transform the company to be data driven, becoming a leader in hyper-personalization, marketplace operations and real time inventory optimization. Transforming the company into a unique omnichannel customer experience in the region.

Outside Liverpool, Antonino is member and co-founder of “Mexico en Movimiento”, an exclusive 30 young leaders of Mexico association, with the purpose of educating themselves and bringing new opportunities to the country. He has also helped in “The Medical Week” bringing medical assistance to remote areas in the Yucatan Peninsula.

Antonino earned his MBA from Arizona state University (W.P. Carey School of Business) and received bachelor’s degree in Industrial Engineer at Universidad Iberoamericana in Mexico City. He recently concluded the General Manager Program at Harvard Business School.

Surya Saurabh
Senior Manager, Deloitte
Surya Saurabh is a Senior Manager with Deloitte Digital focused on helping clients leverage digital technologies for profitable business growth. Surya is a 20-year consulting veteran and leads large eCommerce transformations including marketplace implementations, primarily focused on the Retail and Consumer Products industries.
 
Tzipi Avioz
EVP Customer Success - Americas, Mirakl
Tzipi leads Mirakl’s Customer Success team in the Americas and APAC regions. She has more than 20 years of experience in digital commerce, data analytics, and the execution of large-scale digital transformation projects, including a decade as head of Digital Commerce & Contact Centres at Woolworths Australia, where she implemented a Mirakl-powered Marketplace and oversaw Woolworths’ store and online retail development. Prior to Mirakl, Tzipi was the Technology & Operation Director for AMP.
 
James Williams
Chief of Staff to the CEO, Mirakl