Using Your Marketplace to Transform Your Business from Product-Centric to Customer-Centric

Using-Your-Marketplace-to--Transform-Your-Business-from-Product--Centric-to-Customer-Centric

In the era of customer centricity, a company that focuses exclusively on the products it develops or directly distributes will struggle to meet evolving buyer expectations. This on-demand session will empower you to break through traditional views of your value chain and embrace a more agile product strategy that delivers additional value and an overall better experience for buyers.

This on-demand session will feature insights from UNFI, the largest publicly traded wholesale distributor of health and specialty foods in the United States and Canada. They’ll share how they’re leveraging the marketplace to deliver an improved experience - for both buyers and vendors - while also maximizing marketplace analytics to inform future business decisions. 

Every attendee in this on-demand session will come away with:

  • New opportunities to improve the customer purchasing experience within their business across personas
  • Strategies to protect and strengthen relationships across channels
  • A framework for using marketplace data to inform business decisions, and critical KPIs to measure success

 

 

About our speakers:

Thomas Kraus
VP Digital, UNFI
Tom joined UNFI in December 2016. He currently leads the UNFI eCommerce and Digital team running our B to B eCommerce business. He has served in various merchandising and e-commerce roles throughout his 25+ year retail career. He has been in the digital and e-commerce space since 2006.
 
Jonathan Burdette
Director of Digital Industry Strategy for Manufacturing, Adobe

Jonathan is the Director of Digital Industry Strategy for Manufacturing at Adobe. In this role, Jonathan is responsible for driving strategy, messaging and growth in our industrial manufacturing segment. As the head of Adobe's manufacturing industry strategy, he partners with sales leaders and Customers in the CMO / COO / CTO verticals to enable a coordinated go-to-market strategy. Jonathan engages with C-level executives on an ongoing basis as an ambassador for Adobe's industry vision. Prior to Adobe, Jonathan worked at SAP as Director, Global Manufacturing Industries, within SAP’s Customer Experience division, managing a go-to-market customer experience team across North America and Europe, working with customers in the Industrial Manufacturing, Life Sciences, and Automotive industries. Jon has worked with Manufacturing companies around the world on their digital transformation initiatives, both as a SaaS partner and as a practitioner on the customer side.

Marc Teulieres
EVP Customer Success B2BMirakl
Marc leads Mirakl’s global Customer Success team dedicated to B2B clients, with the objective to drive adoption, growth, customer satisfaction and advocacy across B2B marketplaces. Marc joined Mirakl after 15 years with McKinsey between Paris and New-York, where he served global industrial companies on strategy and go-to-market transformations. Prior to McKinsey, he worked at Lenovo in B2B marketing. He graduated from Telecom ParisTech and holds a MBA from the Collège Des Ingénieurs.
 
Angela Troccoli
Senior Director, Product Marketing B2B, Mirakl
Angela leads Mirakl's global producting marketing initiatives for B2B, including the development and execution of go-to-market strategies across verticals. She has 10+ years of experience spanning supply chain operations, product management and product marketing. Prior to joining Mirakl, she held roles at HP and McKesson.