Achieve Curation at Scale with a

Well-designed Marketplace Strategy

On-Demand Master Class Session featuring Carrefour

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A positive customer experience requires an expansive assortment and competitive pricing – without compromising your brand DNA. In this on-demand master class, break through the boundaries of first-party eCommerce and discover the marketplace strategies that can help you achieve curation at scale.

This on-demand master class will feature insights from Carrefour, one of the world’s leading retail Platform Pioneers, who will share how partnering with trusted sellers has empowered them to exceed their customers’ ever-rising expectations while staying true to their brand promise. Retail experts from Mirakl’s industry-leading Customer Success team will expand on marketplace strategies that have led to the successful launch and scaling of over 300 Mirakl-powered Marketplaces across the globe.

 

Every attendee of this on-demand master class will come away with:

  • A framework to develop a marketplace strategy that aligns with your business goals
  • Strategies to confront and overcome common marketplace concerns like cannibalization and protecting brand DNA
  • Guidelines for sourcing and building relationships with trusted, high-quality marketplace sellers
  • Best practices for integrating your marketplace into your assortment strategy

 

About our speakers:

Vincent Cotte
Director of group eCommerce strategy, CARREFOUR
After graduating from HEC Paris, Vincent's first experience is in the Video Games industry at Ubisoft then Gameloft, eventually leading the E-Commerce technical team. He then becomes Strategy Consultant for Kearney, where he addresses a variety of projects in Digital, Transportation and Financial industries among others. He gets back to E-Commerce in 2011 by joining Amazon in France, first on Customer Experience Strategy topics, then leading the Supply Chain and back-office operations for CPG products in France. In 2015 he transfers to Amazon Headquarters in Seattle, USA, to lead and grow the Dietary Supplements category for the US. Back to France in 2018, he joins La Redoute as Marketplace Director, with the goal to industrialize and grow this Fashion and Home Marketplace. He joins Carrefour in 2021, with a worldwide scope and the mission to help the retailer meet its ambitious target of becoming a leader in E-Grocery, and to participate in transforming the group into a Digital Retail Company.
Laurent Thoumine
Managing Director Head of Retail in Europe and Consumer Goods in France & Benelux, ACCENTURE
Laurent Thoumine is Managing Director of Accenture's Retail, Fashion, Luxury and Consumer Products for Europe. After a few years with the Casino Group, in France and South America, Laurent joined PriceWaterhouseCoopers and Kurt Salmon Associates, where he took over as executive director in 2007. In 2012, he joined the men's clothing group Celio at the head of Back Office operations before creating two start-ups dedicated to mathematics for commerce and the operation of ephemeral stores. Laurent regularly contributes to press articles in France and abroad about consumer trends and trade trends around the world.
 
Luca Cassina
EVP Customer Success, EMEA, Mirakl
Luca leads Mirakl’s Customer Success team for the EMEA region and has more than 20 years of experience in retail, ecommerce, and digital payments. Previously, he ran the Fashion Marketplace at Amazon Europe and held various senior leadership roles at PayPal, including serving as Managing Director Western Europe and as General Manager Northern, Central and Eastern Europe. Previously he was the Country Manager Switzerland at Schibsted Classified Media and the Founder and CEO at TalentManager.com.
Sophie Marchessou
EVP Customer Success, Mirakl
Sophie leads Mirakl’s global Customer Success team in the beauty, fashion, and home categories, where she is responsible for driving marketplace adoption, growth, customer satisfaction and advocacy. Sophie joined Mirakl from McKinsey, where she was a partner leading large-scale digital transformation projects for clients in consumer, retail, tech and private equity sectors. She graduated from HEC and holds an MBA from Harvard Business School.