Using Your Marketplace to Transform Your Business from Product-Centric to Customer-Centric

On-Demand Master Class Session featuring Aniel

Google customer logo banner (1900 × 300 px) (15)

In the era of customer centricity, a company that focuses exclusively on the products it develops or directly distributes will struggle to meet evolving buyer expectations. This interactive master class session will empower you to break through traditional views of your value chain and embrace a more agile product strategy that delivers more value and a better experience for buyers.

This on-demand master class will feature insights from Aniel, who will share how they’re using marketplace strategies to deliver more value and deepening relationships with their buyers. B2B experts from Mirakl’s industry-leading Customer Success team will join them on stage, expanding on the marketplace strategies that have led to the successful launch and scaling of over 300 Mirakl-powered Marketplaces across the globe.

 

Every attendee of this on-demand master class will come away with:

  • Opportunities to improve the customer experience across your ideal buyer personas
  • Strategies to protect and strengthen relationships with channel partners
  • A framework for using marketplace data to inform business decisions, and critical KPIs to measure success

 

About our speakers:

Vincent Belhandouz
CEO, ANIEL
Vincent Belhandouz has been the President of Aniel Marketplace for over 10 years. After 8 years spent at Total, notably as Change Management Project Manager, he joined the Faubourg Group in 2010 to take the lead of Aniel, one of its entities. His main challenge was to propel the company on the B2B e-commerce market, through the Aniel Marketplace project. Using his expertise in change management and his vision of the automotive aftermarket, Vincent has led the development and contributed to the success of an inclusive hybrid model, now among the leaders in the sale of spare parts and body consumables in France.
Regis Quintin
Head of Adobe Commerce Cloud for Western Europe, ADOBE
Régis Quintin is Head Of Adobe Commerce in Western Europe, in charge of building the Adobe Commerce strategy and driving its execution in conjunction with Adobe teams and partners in the region, to help companies to realize their full sales potential thanks to digital. Before joining Adobe, Régis worked for 20 years on numerous e-commerce projects, including the first Magento projects in Europe, to digitize B2B and B2C sales for major clients in France and internationally.
 
Jean-Baptiste Anne
Director of Customer Success, B2B, Mirakl

Jean-Baptiste is a director on Mirakl's B2B customer success team, responsible for helping Mirakl-powered Marketplace operators accelerate marketplace adoption and growth across B2B industries. He has more than a decade of experience in pocurement, B2B eCommerce and marketplaces, most recently at Amazon Business, where he led the strategic sales and professional services teams in France to support European companies adopting the platform.

Angela Troccoli
Senior Director, Product Marketing, B2B, Mirakl
Angela leads Mirakl's global producting marketing initiatives for B2B, including the development and execution of go-to-market strategies across verticals. She has 10+ years of experience spanning supply chain operations, product management and product marketing. Prior to joining Mirakl, she held roles at HP and McKesson.