Platform Pioneer Master Class: Building Stakeholder Alignment for Your Marketplace Project
Launching a marketplace means transforming your business model, which impacts teams across organizations. At Mirakl, we’ve collected data from 300+ marketplace projects across different verticals & industries that show that the best predictor of marketplace success is strong stakeholder alignment – and it begins long before project launch.
During our 2020 Platform Pioneer Summit Master Class, Cécilia Debry, Team Manager Client Success - B2C at Mirakl, and Victoria Varney, Senior Solution Consultant at Mirakl, share the change management strategies that have helped hundreds of Platform Pioneers engage stakeholders and ensure their support - leading to marketplace success.
In this insightful 20-min session - including a live Q&A - you’ll learn:
- How the most successful marketplaces have paved the way for their respective industries
- How B2C & B2B organizations across different verticals & industries have successfully aligned their stakeholders in their marketplace journeys
- What concrete change management strategies have helped 100+ Platform Pioneers ensure the support of their stakeholders
About our speakers:
Cécilia Debry is managing a team of Client Success consultants in charge of B2C strategic accounts. The team is composed of marketplace experts providing business support to Mirakl's clients, to launch and accelerate their marketplace. Prior to Mirakl, Cécilia spent 6 years in management consulting at Oliver Wyman, in Europe and the US. She supported large Retail & FMCG companies in their transformation, such as Auchan, L'Oréal or Sonae group. After an entrepreneurial experience launching her own marketplace, Cécilia joined Mirakl in 2018.