Building a Winning Business Case for a Marketplace Project

To drive digital transformation in your organization, you need a compelling business case. It’s the foundation of stakeholder buy-in for your marketplace, and establishes the roadmap to success for everything from marketing and finance to operations and seller strategy.

During our 2020 Platform Pioneer Summit Master Class, Juliette Pichard, Head of Platform Advisory at Mirakl, and Hugo Danielian, Senior Consultant Platform Advisory at Mirakl, share insights Mirakl has developed to help launch more than 300+ marketplace projects across the globe.

Watch this on-demand Master Class recording with an audience Q&A to:

  • Learn why you need a comprehensive business case to ensure marketplace success
  • Discover a proven framework to create a successful business case for your marketplace, from establishing seller strategy to determining the financial impact and more
  • Catch a special guest appearance from a global retail leader in furniture & home decor to hear how the business case they built contributed to their marketplace launch success

About our speakers:

Juliette Pichard
Head of Platform Advisory, Mirakl
Juliette is leading the Platform Advisory Team. She helps pioneers find the right marketplace strategy for their business, by defining their platform vision, assessing potential & sharing operational best practices. Juliette joined Mirakl after 5 years of strategy consulting at Bain & Company with a focus on Retail and Transformation programs. Juliette also worked for Pandora as a Sales Ops & Project Manager.
Hugo Danielian
Senior Consultant, Platform Advisory, Mirakl
Hugo specializes in B2B, working on marketplaces projects for manufacturers & wholesalers across various verticals like automotive, aerospace, agriculture/construction machinery, and industrial supplies/MRO. Prior to joining the Platform Advisory Team, Hugo was a member of the Mirakl Sales team. He has experience with 8 years in ad tech at Criteo, helping major online distributors (many of whom are marketplaces) such as Cdiscount, Fnac, Vestiaire Collective, and La Redoute increase their conversion rates with targeted/personalized ad campaigns. Hugo is passionate about new business models and excited by the potential of e-com marketplaces in the B2B world.